ConsciousTee is an organic cotton t-shirt online company that aims to promote environmental awareness and healthy living. T-shirts are eco-friendly and accredited by the FairWear Foundation. They donate 20% of their profits to charities that have a positive impact in the world.
We created a logo that is fun, simple, modern and send the desired message. With few logo versions we made sure that not only will it work online but also in print, including tags. The secondary logo is in a form of a stamp to symbolise making a statement and promote environmental awareness.
We also proposed a pattern made out of the leaf symbol used in the logo. This leaf is made out of letters rotated ‘C’ and ‘T’. Pattern can be used on packagin, or as a background.