about the project

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  • WHAT? Design, Coding

  • HOW? Photoshop, Illustrator, InDesign

  • TAGS Branding, Brand Name, Identity, Copywriting, Stationery, Editorial Design

  • Find out how we build this brand as a response to a problem among elderly population

    Sunday Stories is a service that aims to encourage the elderly to cook for themselves and eat. It also allows them to monitor their eating habits in a fun and interesting way, which help to prevent a problem of weight loss among older people.

    < BRIEF >

    The ultimate goal of this project was to create a service that combines a healthy, homemade diet with an easy shopping experience. The service that would provide elderly with fresh food that they would be able to prepare easily. Those packs would come with recipes of the most favourite dishes that are easy to understand.

    Fresh food for cooking from scratch with recipes, product line and design packaging as well as food diary and other elements that would help elderly to increase their nutrition knowledge and that would encourage them to eat healthier and prevent weight loss to some extend.

    < WE DID >

    We have created a food service and a social platform that allows people to share their life stories and recipes associated with those stories. The service is created by people for people in order to make the mealtime special and that it is something to look forward to.

    Sunday Stories brand is based on conversations and table manners as well as the Sunday’s dining traditions.

    tah-sunday-stories-box
    tah-sunday-stories-boxinside
    tah-sunday-stories-brandstory
    tah-sunday-stories-colors
    tah-sunday-stories-bodycopy
    tah-sunday-stories-icons
    tah-sunday-stories-keywords
    tah-sunday-stories-diary
    tah-sunday-stories-oliveoil
    tah-sunday-stories-pattern
    tah-sunday-stories-recipe
    tah-sunday-stories-wastebag
    tah-sunday-stories-water


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